Lego® Serious Play Fabrizio Faraco

Serious Play with marketing


What does Lego® has to do with Marketing? The bricks and elements so dear to children (and not only) around the world, since decades, seem to get a More >

Engage by Brian Solis

Engage me up!


What’s engagement and why it’s the key to modern marketing. “What you have not seen you’ll find it where you’ve never been (anonymous African)”. “You More >

Renault Nuovo Espace

Vive la France!


J’aime la France! The French do it right! Always, even when they are not the first to do so. It also happens to Renault, the transalpine automotive More >

Line at Apple Store in NYC

We are all marketer


In Connection Economy everyone is a marketer by definition. Everyone has its own network (even TV network with the emergence of personal streaming More >


All we need is love!


Lately I have had to deal with marketing in retail, in particular the highly localized shops. Although the sector specificity, also in this case the More >

Storytelling at Fall Farm Days (Di vastateparksstaff) [CC-BY-2.0], attraverso Wikimedia Commons

Storytelling, do not beat about the bush


There is much talk about storytelling and often seems to be a technique to be successful, the new silver bullet of marketing managers around the More >

storytelling dell'evento di bari

How’re things going? Depend on the storytelling!


Storytelling, overused word, but … We can solve the problems just how we picture them in our storytelling. If  we tell them catastrophically, for More >

On a bicycle made for three

The times they are a changin’


I’m old enough to know a lot of things, just from life experience. I know that newspapers are where you get your political news and how you look for More >

elba di Giulio Tolli

Hashtag: an Italian story



Giulio Tolli in un #gtjumps

The hashtag lead us to unexpected and sometimes fascinating destinations . […] hashtags live in social networks, is a More >

Logo Spot Dining

Spotdining is coming to Italy, too!



SpotDining is the meeting platform between diners (let’s not call them consumers, since they build and share business) and restaurants for More >

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