servizio clienti pessimo

Common sense is not common

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Servizio Clienti, What a word!To talk about marketing this time I’m telling you what not to do. Often mistakes teach you more than best practices. More >

sharing model with kid #lspmed #legoseriousplay #todiappydays

With a little help of from my friends (and Lego Serious Play)

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The last September the 26th in Todi I facilitated two Lego Serious Play workshops open to the public. As already said in my previous post we played More >

Lego® Serious Play Fabrizio Faraco

Serious Play with marketing

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What does Lego® has to do with Marketing? The bricks and elements so dear to children (and not only) around the world, since decades, seem to get a More >

Engage by Brian Solis

Engage me up!

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What’s engagement and why it’s the key to modern marketing. “What you have not seen you’ll find it where you’ve never been (anonymous African)”. “You More >

Renault Nuovo Espace

Vive la France!

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J’aime la France! The French do it right! Always, even when they are not the first to do so. It also happens to Renault, the transalpine automotive More >

Line at Apple Store in NYC

We are all marketer

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In Connection Economy everyone is a marketer by definition. Everyone has its own network (even TV network with the emergence of personal streaming More >

UMOT

All we need is love!

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Lately I have had to deal with marketing in retail, in particular the highly localized shops. Although the sector specificity, also in this case the More >

Storytelling at Fall Farm Days (Di vastateparksstaff) [CC-BY-2.0], attraverso Wikimedia Commons

Storytelling, do not beat about the bush

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There is much talk about storytelling and often seems to be a technique to be successful, the new silver bullet of marketing managers around the More >

storytelling dell'evento di bari

How’re things going? Depend on the storytelling!

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Storytelling, overused word, but … We can solve the problems just how we picture them in our storytelling. If  we tell them catastrophically, for More >

On a bicycle made for three

The times they are a changin’

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I’m old enough to know a lot of things, just from life experience. I know that newspapers are where you get your political news and how you look for More >

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