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Brian Solis interview where he answer to a question by me (1m57sec)

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  • Hi Fabrizio!
    WOW, That is one awesome article with lost of research. I did not know much about the Italian market place or industries, but after reading your post, I have a much better understanding. There are many places in the world, much like Italy, where the ‘big guns’ have not embraced social media. The statistics speak for themselves… I am glad you are helping raise awareness and you are on the forefront of this new revolution, because we all know social media is here to stay! Kudos to you and looking forward to more articles on social media engagement in Italy. Keep us posted!

  • What an impressive commentary and you’re right, the world is not changing–it’s already changed! I’m looking forward to your future posts!

  • Karla Campos ha detto:

    Fabrizio what a powerful article! I always love reading your articles and I support you 100% on your efforts to educate people about the importance of social media.

    As of July 2011 Facebook has 750 million active users,, and they are going to incorporate the ability to make credit/debit payments right from a user’s profile very soon plus many other added capabilities thanks to their new open graph development. I learned all of this information from the F8 conference which can still be viewed via their Facebook channel. The people not taking advantage of these powerful tools are those who lack understanding of the true power of social media and how it is being integrated into the entire web.

  • Stan Faryna ha detto:

    You are thinking in a critical manner, Fabrizio. You are looking at problems and challenges with a certain design approach. This is very important.

    One of the problems in the MBA education has been a lack of preparation of design-oriented problem-solving and critical thinking. Hence, decision makers are unable to respond to the cascading social changes rocking our economics and politics.

    As you have observed, the social aspect increasingly dominates other domains as the social web connects people, ideas, and interests. The online community does not just represent a voice (or many voices), but it is gaining influence and having greater impact. I discuss the questions related to this with others here:

    If organizations do not create or support think tanks that can develop best practices, they will lose even more ground. Past accomplishments will wash away like a receding shoreline with observable, new losses every six months. Because change, as we see, is closely related to the rate of technological innovation.

    Recently on my blog: Do you ignore the road signs too? And other social media DOHs.

  • Deeone ha detto:

    Fabrizio, this was an outstanding post! I totally agree that there needs to be more caring in our marketing strategy. It’s so easy to throw up a billboard or even Tweet a post, but we draw more people into “our business” when we show them that we care about them first and foremost.

    The world has certainly changed, but I believe that we can still change the way the world operates. There needs to be more connection to our targeted audience. That’s the change that I try to provide with my audience.

    Thanks for sharing this awesomeness! 🙂

  • Jayna ha detto:

    You must write a book, Fabrizio. You have a lot of ideas, an engaging writing style, and a passion for the topic of interactive marketing and engagement. All you need to do is begin shaping this material into something company leadership will able to grasp and assimilate. I believe you can make an impact!


  • Paul Morin ha detto:


    Your perspective and insights are very refreshing!

    My summary is that the the old linear thinking that dominated most of business, including marketing and communications, if not irrelevant, is of much less value in the dynamic, non-linear world of social media marketing.

    I think there is good news and bad news in this. First, the bad news: if you try to take the old linear approach of trying to jam your message down the throats of consumers, you will fail. Now, the good news: because it is non-linear, it has considerably greater power than marketing and communications in the old paradigm. I guess that could be both good and bad news, because the speed and the power of social media can cut both ways.

    In such an environment (dynamic, fast, uncertain), the key is a bunch of small experiments, which you don’t “pour fuel” on until you see that they are getting traction. This favors the nimble organization, which is not burdened by too much bureaucracy.

    Thanks for an excellent, thought-provoking post.


    • Fabrizio Faraco ha detto:

      Paul thanks for the considerations. I totally agree with your considerations, in particular about the non linearity and the need for experimenting. The only bad decision is being totally freezed in not taking any decision.

  • Another great post! I can relate to the “dizziness” of the social media world–I frequently feel overwhelmed by the incoming and seemingly endless bombardment. Personally, I need a much simpler paradigm–one based on authenticity, trust, and genuine reciprocity.

    • Fabrizio Faraco ha detto:

      Thanks Sandra. I feel you can get it because most of the msg reach us straight. On twitter or facebook the stream is overwhelming, but on blogs the true stories captures our attention and we get the point. 🙂

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