Fabrizio Faraco -

Perspective-thinking to successfully face challenges of an emerging future

by Fabrizio Faraco | Jan 28, 2019 | Lego Serious Play

LEGO® SERIOUS PLAY® is prospective-thinking that enhances creative confidence. Thinking, communicating and solving problems building a 3D model before any participant has already expressed his or her position, really takes our insights and ideas to another level. It...

Design Sprint: how to tackle the challenge and validate ideas in just 4 days

by Fabrizio Faraco | Sep 7, 2018 | Design Sprint

Design Sprint, the method conceived by Jake Knapp in Google (revealed in 2016) and perfected in 2018 (version 2.0) by Jake Knapp together with AJ&Smart of Berlin, a method that helps to build and test every kind of idea in just 32 hours. The Challenge How...

From LEGO core-process to U and viceversa: a tale about prototype

by Fabrizio Faraco | Mar 9, 2018 | Brand Experience, Lego Serious Play

Is the core-process of the LEGO® Serious Play® methodology a U journey of U-Theory? Are our hands a way of activating mindfulness? My prototype developed and shared in these last years would seem to validate so. To become a LEGO® Serious Play® facilitator, a very...

LEGO® Serious Play ®: an interview to participate

by Fabrizio Faraco | Mar 2, 2018 | Brand Experience, Lego Serious Play

LEGO® Serious Play ® allows organization to adapt their processes to today competitive market in real time. It is easier to design strategies involving all the key persons in the organization, at all levels, in all departments. It is the true way of exploiting the...

Lean, Trust and Value: the keys to success

by Fabrizio Faraco | Jan 26, 2018 | Lego Serious Play, Social Media Marketing

In a complex world, dominated by fake news and in which insulting seems to be the only answer, it is possible to succeed by applying Lean attitudes, building Trust through shared Value. It is not a general recipe, though, but the story of how I applied them together...

Listening is success

by Fabrizio Faraco | Aug 31, 2017 | Brand Experience, Social Media Marketing

Listening. Easy. Yet almost nobody does it. Who would not want to know what our customers (existing and potential) think, feel and how they look at us? If we only had this information, we could solve any sales issues and increase our income in some orders of...

Disruptive innovation, always the best choice?

by Fabrizio Faraco | Aug 3, 2017 | Lego Serious Play, Social Media Marketing

Disruptive Innovation or the Third Way (a family of complementary innovations around company’s core product or service)? A heated debate linked to the release of a book (The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation) and the fact that...

Memory of the future

by Fabrizio Faraco | Jul 17, 2017 | Lego Serious Play, Social Media Marketing

This morning, “looking at newspapers” the mind went back to memory. So thinking back to the past I discovered how some top activities today, great innovations in strategy and marketing have always existed. I found out that I practiced them even before they...

Co-creating the future by facilitating

by Fabrizio Faraco | Apr 6, 2017 | Lego Serious Play

Co-create. More often, more and more organizations look internally to find solutions to improve and innovate. This leads increasingly to look less demiurges consultants or professors and more toward facilitators. The challenge is now for companies to know how to take...

Lego Serious Play: a learning community

by Fabrizio Faraco | Oct 10, 2016 | Lego Serious Play

In early October, like every year the world meeting of Lego Serious Play certified facilitators was held in Billund, the town where Lego® was born. I’ll write later some specific posts about what’s new in the methodology. In this post I just want to give you an...

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