by Fabrizio Faraco | Sep 7, 2018 | Design Sprint
Design Sprint, the method conceived by Jake Knapp in Google (revealed in 2016) and perfected in 2018 (version 2.0) by Jake Knapp together with AJ&Smart of Berlin, a method that helps to build and test every kind of idea in just 32 hours. The Challenge How many...
by Fabrizio Faraco | Mar 9, 2018 | Brand Experience, Lego Serious Play
Is the core-process of the LEGO® Serious Play® methodology a U journey of U-Theory? Are our hands a way of activating mindfulness? My prototype developed and shared in these last years would seem to validate so. To become a LEGO® Serious Play® facilitator, a very...
by Fabrizio Faraco | Mar 2, 2018 | Brand Experience, Lego Serious Play
LEGO® Serious Play ® allows organization to adapt their processes to today competitive market in real time. It is easier to design strategies involving all the key persons in the organization, at all levels, in all departments. It is the true way of exploiting the...
by Fabrizio Faraco | Jan 26, 2018 | Lego Serious Play, Social Media Marketing
In a complex world, dominated by fake news and in which insulting seems to be the only answer, it is possible to succeed by applying Lean attitudes, building Trust through shared Value. It is not a general recipe, though, but the story of how I applied them together...
by Fabrizio Faraco | Aug 31, 2017 | Brand Experience, Social Media Marketing
Listening. Easy. Yet almost nobody does it. Who would not want to know what our customers (existing and potential) think, feel and how they look at us? If we only had this information, we could solve any sales issues and increase our income in some orders of...
by Fabrizio Faraco | Aug 3, 2017 | Lego Serious Play, Social Media Marketing
Disruptive Innovation or the Third Way (a family of complementary innovations around company’s core product or service)? A heated debate linked to the release of a book (The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation) and the fact that...
by Fabrizio Faraco | Jul 17, 2017 | Lego Serious Play, Social Media Marketing
This morning, “looking at newspapers” the mind went back to memory. So thinking back to the past I discovered how some top activities today, great innovations in strategy and marketing have always existed. I found out that I practiced them even before they...
by Fabrizio Faraco | Apr 6, 2017 | Lego Serious Play
Co-create. More often, more and more organizations look internally to find solutions to improve and innovate. This leads increasingly to look less demiurges consultants or professors and more toward facilitators. The challenge is now for companies to know how to take...
by Fabrizio Faraco | Oct 10, 2016 | Lego Serious Play
In early October, like every year the world meeting of Lego Serious Play certified facilitators was held in Billund, the town where Lego® was born. I’ll write later some specific posts about what’s new in the methodology. In this post I just want to give you an...
by Fabrizio Faraco | May 30, 2016 | Lego Serious Play, Social Media Marketing
6 Lego® Serious Play® workshops in 4 of the 5 main towns of Lazio (the region of Rome), involving over 200 volunteers of the civil service at the end of their missions in a project called #inprospettiva performed together with Simona Orlandi e Rachele Soliera. The...
