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Storytelling, overused word, but … We can solve the problems just how we picture them in our storytelling. If  we tell them catastrophically, for sure we will not solve the problems. On the contrary, taking note of the problems, we tell the stories of those who put their souls in dealing with them every day, achieving results, we will strengthen the many women and men who are changing the world.

I was invited as a speaker at a two-day digital tourism in Puglia by the Wister (Women for Intelligent and Smart Territories), the network of women that promotes innovation policies sensitive to gender differences. For the first time in Puglia, Wister and SGI have gathered experts from different Italian towns for two days, to discuss the Digital Agenda and successful case histories, in evaluating  the impact of the web and its products over tourism development. The theme has been applied in several respects. I tried to convey in the Storify below the richness of what I have experienced and learned from this conference. But one thing I brought as concrete result: the strength and expertise of many, especially young people and women, who, despite the difficulties of our country are able to generate income and wealth for Italy.

Is it really true that is how we tell the story that make us a dead country (as newspapers paint us) or full of resources and prospects, as we discovered in Bari.

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