by Fabrizio Faraco | May 30, 2016 | Lego Serious Play, Social Media Marketing
6 Lego® Serious Play® workshops in 4 of the 5 main towns of Lazio (the region of Rome), involving over 200 volunteers of the civil service at the end of their missions in a project called #inprospettiva performed together with Simona Orlandi e Rachele Soliera. The...
by Fabrizio Faraco | Feb 10, 2016 | Lego Serious Play
Lego® Serious Play® in a corporation like BCM. The words of people who have experienced the workshop on a critical issue such as communication between departments. Who’s BMC BMC is a global leader in software solutions that help IT transform traditional businesses...
by Fabrizio Faraco | Nov 9, 2015 | Brand Experience
Servizio Clienti, What a word!To talk about marketing this time I’m telling you what not to do. Often mistakes teach you more than best practices. You know that I consider brand experience the key element of the marketing because it is the element that most of all...
by Fabrizio Faraco | Oct 14, 2015 | Lego Serious Play, Social Media Marketing
The last September the 26th in Todi I facilitated two Lego Serious Play workshops open to the public. As already said in my previous post we played with marketing. Indeed, we have all created together (or rather co-created) many useful ideas to our friend Microsoft to...
by Fabrizio Faraco | Sep 17, 2015 | Lego Serious Play
What does Lego® has to do with Marketing? The bricks and elements so dear to children (and not only) around the world, since decades, seem to get a little into business. It’s true, though, that Lego® innovated much in marketing, one of the best examples of Brand...
