by Fabrizio Faraco | Jul 8, 2015 | Brand Experience
What’s engagement and why it’s the key to modern marketing. “What you have not seen you’ll find it where you’ve never been (anonymous African)”. “You cannot travel on a road without being yourself the way (Buddha)”....
by Fabrizio Faraco | Jun 8, 2015 | Social Media Marketing
J’aime la France! The French do it right! Always, even when they are not the first to do so. It also happens to Renault, the transalpine automotive brand, partnered to Nissan. In recent months I got in touch with them often and have seen them grow in the social...
by Fabrizio Faraco | Apr 16, 2015 | Brand Experience, Collaborative Economy, Social Media Marketing
In Connection Economy everyone is a marketer by definition. Everyone has its own network (even TV network with the emergence of personal streaming app like Periscope) and talks about your brand every day. Your story, maybe built by your agency or related to your...
by Fabrizio Faraco | Mar 18, 2015 | Brand Experience, Collaborative Economy, Social Media Marketing
Lately I have had to deal with marketing in retail, in particular the highly localized shops. Although the sector specificity, also in this case the system most effective marketing is focusing on engagement. Because engagement ensures an emotional bond between...
by Fabrizio Faraco | Oct 29, 2014 | Social Media Marketing
There is much talk about storytelling and often seems to be a technique to be successful, the new silver bullet of marketing managers around the world. Graham Brown in his latest production finally gives us a clear picture of what is storytelling at the time of the...
