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Common sense is not common

Common sense is not common

Servizio Clienti, What a word!To talk about marketing this time I’m telling you what not to do. Often mistakes teach you more than best practices. You know that I consider brand experience the key element of the marketing because it is the element that most of all...

Engage me up!

What’s engagement and why it’s the key to modern marketing. “What you have not seen you’ll find it where you’ve never been (anonymous African)”. “You cannot travel on a road without being yourself the way (Buddha)”....