Brand Experience Archives - Fabrizio Faraco

From LEGO core-process to U and viceversa: a tale about prototype

by Fabrizio Faraco | Mar 9, 2018 | Brand Experience, Lego Serious Play

Is the core-process of the LEGO® Serious Play® methodology a U journey of U-Theory? Are our hands a way of activating mindfulness? My prototype developed and shared in these last years would seem to validate so. To become a LEGO® Serious Play® facilitator, a very...

LEGO® Serious Play ®: an interview to participate

by Fabrizio Faraco | Mar 2, 2018 | Brand Experience, Lego Serious Play

LEGO® Serious Play ® allows organization to adapt their processes to today competitive market in real time. It is easier to design strategies involving all the key persons in the organization, at all levels, in all departments. It is the true way of exploiting the...

Listening is success

by Fabrizio Faraco | Aug 31, 2017 | Brand Experience, Social Media Marketing

Listening. Easy. Yet almost nobody does it. Who would not want to know what our customers (existing and potential) think, feel and how they look at us? If we only had this information, we could solve any sales issues and increase our income in some orders of...

Common sense is not common

by Fabrizio Faraco | Nov 9, 2015 | Brand Experience

Servizio Clienti, What a word!To talk about marketing this time I’m telling you what not to do. Often mistakes teach you more than best practices. You know that I consider brand experience the key element of the marketing because it is the element that most of all...

Engage me up!

by Fabrizio Faraco | Jul 8, 2015 | Brand Experience

What’s engagement and why it’s the key to modern marketing. “What you have not seen you’ll find it where you’ve never been (anonymous African)”. “You cannot travel on a road without being yourself the way (Buddha)”....

We are all marketer

by Fabrizio Faraco | Apr 16, 2015 | Brand Experience, Collaborative Economy, Social Media Marketing

In Connection Economy everyone is a marketer by definition. Everyone has its own network (even TV network with the emergence of personal streaming app like Periscope) and talks about your brand every day. Your story, maybe built by your agency or related to your...