Collaborative Economy Archives

We are all marketer

by Fabrizio Faraco | Apr 16, 2015 | Brand Experience, Collaborative Economy, Social Media Marketing

In Connection Economy everyone is a marketer by definition. Everyone has its own network (even TV network with the emergence of personal streaming app like Periscope) and talks about your brand every day. Your story, maybe built by your agency or related to your...

All we need is love!

by Fabrizio Faraco | Mar 18, 2015 | Brand Experience, Collaborative Economy, Social Media Marketing

Lately I have had to deal with marketing in retail, in particular the highly localized shops. Although the sector specificity, also in this case the system most effective marketing is focusing on engagement. Because engagement ensures an emotional bond between...

The times they are a changin’

by Fabrizio Faraco | Jun 30, 2014 | Collaborative Economy, Social Media Marketing

“I’m old enough to know a lot of things, just from life experience. I know that newspapers are where you get your political news and how you look for a job. I know that music comes from stores. I know that if you want to have a conversation with someone, you call them...

Spotdining is coming to Italy, too!

by Fabrizio Faraco | Mar 11, 2014 | Collaborative Economy, Social Media Marketing

SpotDining is the meeting platform between diners (let’s not call them consumers, since they build and share business) and restaurants for accessing special offers in real-time or simply booking, now in testing in the San Francisco area. SpotDining is starting...

Middlesea, center of disruptive innovation

by Fabrizio Faraco | Mar 5, 2014 | Collaborative Economy

On March the 28th and the 29th it will be held in Catania Blankdisrupt, the first event on disruptive innovation focused on the Mediterranean . An opportunity for all those who believe in the future of this area (and its rich resources) as a new cradle of innovation....

Co-create the future. How Cocoon Projects builds and antifragile future

by Fabrizio Faraco | Feb 10, 2014 | Collaborative Economy

This week I had the opportunity to attend the Cocoon Projects Convention. Cocoon Projects is a consulting firm in Italy devoted to innovation. Not only the company supports clients’ innovation, but it’s innovative in several aspects. The most obvious is...