Social Media Marketing Archives

Lean, Trust and Value: the keys to success

by Fabrizio Faraco | Jan 26, 2018 | Lego Serious Play, Social Media Marketing

In a complex world, dominated by fake news and in which insulting seems to be the only answer, it is possible to succeed by applying Lean attitudes, building Trust through shared Value. It is not a general recipe, though, but the story of how I applied them together...

Listening is success

by Fabrizio Faraco | Aug 31, 2017 | Brand Experience, Social Media Marketing

Listening. Easy. Yet almost nobody does it. Who would not want to know what our customers (existing and potential) think, feel and how they look at us? If we only had this information, we could solve any sales issues and increase our income in some orders of...

Disruptive innovation, always the best choice?

by Fabrizio Faraco | Aug 3, 2017 | Lego Serious Play, Social Media Marketing

Disruptive Innovation or the Third Way (a family of complementary innovations around company’s core product or service)? A heated debate linked to the release of a book (The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation) and the fact that...

Memory of the future

by Fabrizio Faraco | Jul 17, 2017 | Lego Serious Play, Social Media Marketing

This morning, “looking at newspapers” the mind went back to memory. So thinking back to the past I discovered how some top activities today, great innovations in strategy and marketing have always existed. I found out that I practiced them even before they...

Lego® Serious Play® for assessing youngsters of the Civil Service of the Lazio Region

by Fabrizio Faraco | May 30, 2016 | Lego Serious Play, Social Media Marketing

6 Lego® Serious Play® workshops in 4 of the 5 main towns of Lazio (the region of Rome), involving over 200 volunteers of the civil service at the end of their missions in a project called #inprospettiva performed together with Simona Orlandi e Rachele Soliera. The...

With a little help of from my friends (and Lego Serious Play)

by Fabrizio Faraco | Oct 14, 2015 | Lego Serious Play, Social Media Marketing

The last September the 26th in Todi I facilitated two Lego Serious Play workshops open to the public. As already said in my previous post we played with marketing. Indeed, we have all created together (or rather co-created) many useful ideas to our friend Microsoft to...