by Fabrizio Faraco | Jun 8, 2015 | Social Media Marketing
J’aime la France! The French do it right! Always, even when they are not the first to do so. It also happens to Renault, the transalpine automotive brand, partnered to Nissan. In recent months I got in touch with them often and have seen them grow in the social...
by Fabrizio Faraco | Apr 16, 2015 | Brand Experience, Collaborative Economy, Social Media Marketing
In Connection Economy everyone is a marketer by definition. Everyone has its own network (even TV network with the emergence of personal streaming app like Periscope) and talks about your brand every day. Your story, maybe built by your agency or related to your...
by Fabrizio Faraco | Mar 18, 2015 | Brand Experience, Collaborative Economy, Social Media Marketing
Lately I have had to deal with marketing in retail, in particular the highly localized shops. Although the sector specificity, also in this case the system most effective marketing is focusing on engagement. Because engagement ensures an emotional bond between...
by Fabrizio Faraco | Oct 29, 2014 | Social Media Marketing
There is much talk about storytelling and often seems to be a technique to be successful, the new silver bullet of marketing managers around the world. Graham Brown in his latest production finally gives us a clear picture of what is storytelling at the time of the...
by Fabrizio Faraco | Sep 17, 2014 | Social Media Marketing
Storytelling, overused word, but … We can solve the problems just how we picture them in our storytelling. If we tell them catastrophically, for sure we will not solve the problems. On the contrary, taking note of the problems, we tell the stories of those who...
by Fabrizio Faraco | Jun 30, 2014 | Collaborative Economy, Social Media Marketing
“I’m old enough to know a lot of things, just from life experience. I know that newspapers are where you get your political news and how you look for a job. I know that music comes from stores. I know that if you want to have a conversation with someone, you call them...
