We are all marketer
In Connection Economy everyone is a marketer by definition. Everyone has its own network (even TV network with the emergence of personal streaming app like Periscope) and talks about your brand every day. Your story, maybe built by your agency or related to your...All we need is love!
Lately I have had to deal with marketing in retail, in particular the highly localized shops. Although the sector specificity, also in this case the system most effective marketing is focusing on engagement. Because engagement ensures an emotional bond between...
Storytelling, do not beat about the bush
There is much talk about storytelling and often seems to be a technique to be successful, the new silver bullet of marketing managers around the world. Graham Brown in his latest production finally gives us a clear picture of what is storytelling at the time of the...
How’re things going? Depend on the storytelling!
Storytelling, overused word, but … We can solve the problems just how we picture them in our storytelling. If we tell them catastrophically, for sure we will not solve the problems. On the contrary, taking note of the problems, we tell the stories of those who...The times they are a changin’
“I’m old enough to know a lot of things, just from life experience. I know that newspapers are where you get your political news and how you look for a job. I know that music comes from stores. I know that if you want to have a conversation with someone, you call them...
How exactly do you find insights from qualitative user research? https://t.co/1X6xItPwPv
#SaveTheDate 4 e 5 aprile torna a #Milano presso
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Lean Startup Weekend Experience: ultimo giorno per i ticket very early bird!!
Un workshop per imparare a validare un modello di business https://t.co/k4dAc8IGwC
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