Lego® Serious Play® in BMC
Lego® Serious Play® in a corporation like BCM. The words of people who have experienced the workshop on a critical issue such as communication between departments. Who’s BMC BMC is a global leader in software solutions that help IT transform traditional businesses...
Common sense is not common
Servizio Clienti, What a word!To talk about marketing this time I’m telling you what not to do. Often mistakes teach you more than best practices. You know that I consider brand experience the key element of the marketing because it is the element that most of all...
With a little help of from my friends (and Lego Serious Play)
The last September the 26th in Todi I facilitated two Lego Serious Play workshops open to the public. As already said in my previous post we played with marketing. Indeed, we have all created together (or rather co-created) many useful ideas to our friend Microsoft to...
Serious Play with marketing
What does Lego® has to do with Marketing? The bricks and elements so dear to children (and not only) around the world, since decades, seem to get a little into business. It’s true, though, that Lego® innovated much in marketing, one of the best examples of Brand...Engage me up!
What’s engagement and why it’s the key to modern marketing. “What you have not seen you’ll find it where you’ve never been (anonymous African)”. “You cannot travel on a road without being yourself the way (Buddha)”....
Vive la France!
J’aime la France! The French do it right! Always, even when they are not the first to do so. It also happens to Renault, the transalpine automotive brand, partnered to Nissan. In recent months I got in touch with them often and have seen them grow in the social...
We are all marketer
In Connection Economy everyone is a marketer by definition. Everyone has its own network (even TV network with the emergence of personal streaming app like Periscope) and talks about your brand every day. Your story, maybe built by your agency or related to your...All we need is love!
Lately I have had to deal with marketing in retail, in particular the highly localized shops. Although the sector specificity, also in this case the system most effective marketing is focusing on engagement. Because engagement ensures an emotional bond between...
Storytelling, do not beat about the bush
There is much talk about storytelling and often seems to be a technique to be successful, the new silver bullet of marketing managers around the world. Graham Brown in his latest production finally gives us a clear picture of what is storytelling at the time of the...
How to Use Small-to-Large Approach That Solves Complex Business Problems by @BanchiW in @thestartup_ https://link.medium.com/DXtZdp3p3cb