by Fabrizio Faraco | May 30, 2016 | Lego Serious Play, Social Media Marketing
6 Lego® Serious Play® workshops in 4 of the 5 main towns of Lazio (the region of Rome), involving over 200 volunteers of the civil service at the end of their missions in a project called #inprospettiva performed together with Simona Orlandi e Rachele Soliera. The...
by Fabrizio Faraco | Feb 10, 2016 | Lego Serious Play
Lego® Serious Play® in a corporation like BCM. The words of people who have experienced the workshop on a critical issue such as communication between departments. Who’s BMC BMC is a global leader in software solutions that help IT transform traditional businesses...
by Fabrizio Faraco | Nov 9, 2015 | Brand Experience
Servizio Clienti, What a word!To talk about marketing this time I’m telling you what not to do. Often mistakes teach you more than best practices. You know that I consider brand experience the key element of the marketing because it is the element that most of all...
by Fabrizio Faraco | Oct 14, 2015 | Lego Serious Play, Social Media Marketing
The last September the 26th in Todi I facilitated two Lego Serious Play workshops open to the public. As already said in my previous post we played with marketing. Indeed, we have all created together (or rather co-created) many useful ideas to our friend Microsoft to...
by Fabrizio Faraco | Sep 17, 2015 | Lego Serious Play
What does Lego® has to do with Marketing? The bricks and elements so dear to children (and not only) around the world, since decades, seem to get a little into business. It’s true, though, that Lego® innovated much in marketing, one of the best examples of Brand...
by Fabrizio Faraco | Jul 8, 2015 | Brand Experience
What’s engagement and why it’s the key to modern marketing. “What you have not seen you’ll find it where you’ve never been (anonymous African)”. “You cannot travel on a road without being yourself the way (Buddha)”....
by Fabrizio Faraco | Jun 8, 2015 | Social Media Marketing
J’aime la France! The French do it right! Always, even when they are not the first to do so. It also happens to Renault, the transalpine automotive brand, partnered to Nissan. In recent months I got in touch with them often and have seen them grow in the social...
by Fabrizio Faraco | Apr 16, 2015 | Brand Experience, Collaborative Economy, Social Media Marketing
In Connection Economy everyone is a marketer by definition. Everyone has its own network (even TV network with the emergence of personal streaming app like Periscope) and talks about your brand every day. Your story, maybe built by your agency or related to your...
by Fabrizio Faraco | Mar 18, 2015 | Brand Experience, Collaborative Economy, Social Media Marketing
Lately I have had to deal with marketing in retail, in particular the highly localized shops. Although the sector specificity, also in this case the system most effective marketing is focusing on engagement. Because engagement ensures an emotional bond between...
by Fabrizio Faraco | Oct 29, 2014 | Social Media Marketing
There is much talk about storytelling and often seems to be a technique to be successful, the new silver bullet of marketing managers around the world. Graham Brown in his latest production finally gives us a clear picture of what is storytelling at the time of the...
