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Lego® Serious Play® in BMC

Lego® Serious Play® in BMC

Lego® Serious Play® in a corporation like BCM. The words of people who have experienced the workshop on a critical issue such as communication between departments. Who’s BMC BMC is a global leader in software solutions that help IT transform traditional businesses...
Common sense is not common

Common sense is not common

Servizio Clienti, What a word!To talk about marketing this time I’m telling you what not to do. Often mistakes teach you more than best practices. You know that I consider brand experience the key element of the marketing because it is the element that most of all...
Serious Play with marketing

Serious Play with marketing

What does Lego® has to do with Marketing? The bricks and elements so dear to children (and not only) around the world, since decades, seem to get a little into business. It’s true, though, that Lego® innovated much in marketing, one of the best examples of Brand...

Engage me up!

What’s engagement and why it’s the key to modern marketing. “What you have not seen you’ll find it where you’ve never been (anonymous African)”. “You cannot travel on a road without being yourself the way (Buddha)”....
Vive la France!

Vive la France!

J’aime la France! The French do it right! Always, even when they are not the first to do so. It also happens to Renault, the transalpine automotive brand, partnered to Nissan. In recent months I got in touch with them often and have seen them grow in the social...