by Fabrizio Faraco | Sep 17, 2014 | Social Media Marketing
Storytelling, overused word, but … We can solve the problems just how we picture them in our storytelling. If we tell them catastrophically, for sure we will not solve the problems. On the contrary, taking note of the problems, we tell the stories of those who...
by Fabrizio Faraco | Jun 30, 2014 | Collaborative Economy, Social Media Marketing
“I’m old enough to know a lot of things, just from life experience. I know that newspapers are where you get your political news and how you look for a job. I know that music comes from stores. I know that if you want to have a conversation with someone, you call them...
by Fabrizio Faraco | May 23, 2014 | Social Media Marketing
“The hashtag lead us to unexpected and sometimes fascinating destinations . […] hashtags live in social networks, is a word (or phrase without spaces) used for searching, to follow a conversation and to set the agenda of the conversation at a given time...
by Fabrizio Faraco | Mar 11, 2014 | Collaborative Economy, Social Media Marketing
SpotDining is the meeting platform between diners (let’s not call them consumers, since they build and share business) and restaurants for accessing special offers in real-time or simply booking, now in testing in the San Francisco area. SpotDining is starting...
by Fabrizio Faraco | Mar 5, 2014 | Collaborative Economy
On March the 28th and the 29th it will be held in Catania Blankdisrupt, the first event on disruptive innovation focused on the Mediterranean . An opportunity for all those who believe in the future of this area (and its rich resources) as a new cradle of innovation....
by Fabrizio Faraco | Feb 10, 2014 | Collaborative Economy
This week I had the opportunity to attend the Cocoon Projects Convention. Cocoon Projects is a consulting firm in Italy devoted to innovation. Not only the company supports clients’ innovation, but it’s innovative in several aspects. The most obvious is...
by Fabrizio Faraco | Nov 13, 2013 | Social Media Marketing
The wind can blow out the candle and brighten up the bonfire. The same happens with the randomness, uncertainty and chaos: we must learn to use them, instead of keeping themselves away. We must learn to be fire and hope that you get up in the wind. [N. Taleb in il...
by Fabrizio Faraco | Sep 9, 2013 | Social Media Marketing
The old proverb about the barefoot shoemaker is, alas, a rule in Italy (and not only here). However, encouraging exceptions are emerging. There are quite few universities offering postgraduate courses aimed to get a better reputation and more sales employing new...
by Fabrizio Faraco | May 15, 2013 | Social Media Marketing
Have social media ever saved your life? Maybe not your life, but certainly help us a lot. One of the most useful situations where the social media help a lot is in making customer service more effective. Today I’m telling you a story, a beautiful story, where one of...
by Fabrizio Faraco | Feb 6, 2013 | Social Media Marketing
Does it make sense to do marketing in this time of crisis? Simply yes! Indeed, it is the best thing to do and this is the best time to do it. When business is slow entrepreneurs have very unique opportunities for growth. In fact, there are several ways that allow you...
