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It’s the revolution, baby!

It’s the revolution, baby!

Emerged slowly, but it’s already showing its effects: it is the connectivity revolution, as someone already called it. At the beginning was the Cluetrain Manifesto (1999) to advocate this revolution. Subsequently, with the development of social networks from 2006,...
Perks for hi tech lovers

Perks for hi tech lovers

According to BusinessDictionary.com, perks are “privileges granted to employees in addition to their salaries and benefits,” and may include such things as “the company car, vacations, reserved parking spaces, spacious offices, private dining and...
Exception. Not rule!

Exception. Not rule!

Conversations among producers and consumers as we know, one-way, made up of advertising and audience, is a little more than half a century old. Before, in the markets (or in bazaars) producers and consumers talked a lot (bargaining). If the product did not meet...
Build valuable content

Build valuable content

Today the consumers’ opinions about your brand are intimately related to the decision to buy or not from you! These opinions (given and shared) emerge regardless of you. It is therefore important to give them the right information. For this reason it is...
When is the right time? NOW!

When is the right time? NOW!

“You’re a small business owner. Most of your customers are the people who live within 25 miles of your storefront. Why does it even matter what the Internet has to say about your brand? That has no impact on your bottom line. Right? No. Dangerously wrong. Weber...
Working or not working everywhere?

Working or not working everywhere?

The first time I visited Microsoft in Seattle, the company still had the green logo with the sun and offices in Bellevue. Even then the employees were not required to go to the office and had a personal laptop provided by the Company. It seemed a dream (or madness,...